Pat Bussard
is the Coordinator of Public Relations.
She has worked at the college since 1987. Prior
to coming to Southwest, she worked as a
newspaper and radio reporter and in public
relations. She
has
taught journalism classes and has presented at conferences on topics relating to
communication. She has also authored articles on the topics of marketing and
communication. She has earned a Master of Science degree in
Occupational/Technical Education with an emphasis in Communication from Old
Dominion University, a Bachelor of Arts Degree in Business Administration,
concentration in Marketing, minor in Journalism, and an Associate in Arts in
Administrative Science degree from Glenville State College. She manages a broad
marketing and communication mix at Southwest to coordinate the branding of the
institution, shape opinion, reduce dissonance, make contacts, open channels
of communication and facilitate
understanding of Southwest, its purpose, goals, programs, services and people.
Contact: 276.964.7332
pat.bussard@sw.edu