Course Descriptions

Marketing (MKT)

MKT 100 PRINCIPLES OF MARKETING (3 cr.)––Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing. Lecture 3 hours per week.

 

MKT 110 PRINCIPLES OF SELLING (3 cr.)   Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling. Lecture 3 hours per week.

 
MKT 170 CUSTOMER SERVICE (1-2 cr.)   Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.  Lecture 1-2 hours per week.

 

MKT 220 PRINCIPLES OF ADVERTISING (3 cr.)   Emphasizes the role of advertising in the marketing of goods and services.  Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.  Lecture 3 hours per week.

 

MKT 281 PRINCIPLES OF INTERNET MARKETING (3 cr.)   Introduces students to Internet marketing. Discusses how to implement marketing programs strategically and tactically using online communications tools. Teaches e-marketing strategies. Lecture 3 hours per week.

 
MKT 282 PRINCIPLES OF E-COMMERCE (3 cr.)   Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture 3 hours per week.