Cover letter:
Customize your cover letter. Employers can spot form letters a mile away, so customize each cover letter specifically to the company and position. That doesn’t mean just typing in their company name in all the right places. Tailor the letter so it explains why you are especially qualified for their opening. Try using bullet points to highlight your qualifications and pick out key words from the ad as they relate to your credentials.Make your thank-you letter warm and personal
Express your sincere appreciation
Re-emphasize your strongest qualifications
Call attention to the match between your qualifications and the job requirements
Restate your interest in the position
Offer to provide additional information not previously given
Restate your appreciation
(Job Choices 2001, Pp. 59-65)